Our 2024 strategy is to increase turnout by educating and empowering voters who share our values, using our most effective mobilizing resource—our personal connections with friends, family, and others in our Pinellas County, Florida communities.

Here’s how we plan to reach that goal:

• We’ll build a community of volunteers that will endure beyond a particular election or campaign.
• A priority will be to support our volunteer community and give them opportunities to engage all year.
• ​We’ll quickly respond to people who want to volunteer, and provide the training and tools they need to start work, when they want to work.
• ​Each volunteer can create their own community of Pinellas County like-minded voters, based on their existing relationships with friends, family, and others in their personal network.
• A volunteer can expand their community through public-facing outreach at events and by door-to-door canvassing. Our public-facing outreach will focus on underrepresented communities.
• Volunteers who aren’t interested in person-to-person work can help in other ways, including data management, communications, compliance, and administrative tasks. There’s a job for everyone.
• We’ll continuously communicate with volunteers to seek feedback to improve our operations. We’ll provide opportunities for our volunteers to connect with like-minded people and stay engaged all year.
• We’ll use accurate, accessible data. We’ll build and improve our “Voter Action Pinellas” campaign on Reach.vote to provide accurate voter data and user-friendly tools that volunteers can use to access and update our data.

​Our community of outreach volunteers will help their voters vote.

​Our outreach volunteers will  assist their voters at every stage of the voting process, from voter registration to election day.

Voter registration and vote by mail are key foundations for voter empowerment. So each outreach volunteer will ensure that their voters have up-to-date voter registration and are signed up to vote by mail.

​Each outreach volunteer will follow up with their voters at election time by:

• ​providing all the information they need to vote: polling place address and hours, nearby vote by mail drop locations, and information about every item on each voter’s particular ballot, including information about candidates and issues;
• ​having conversations with their voters (in person, by phone or text, or in some other personalized way) about their voting plans; and
• ​logging information about their voters’ plans to vote in our “Voter Action Pinellas” campaign in the Reach.vote voter database (https://www.reach.vote/), so that we can track progress and share our data with campaigns, avoiding duplication of voter turnout effort.

Our work will complement the neighbor-to-neighbor voter turnout efforts of like-minded organizations and campaigns.