We’re the only county-wide group in Florida (or in the United States, as far as we know) that provides precinct-specific voter guides that cover every federal, state, and local item on each voter’s ballot, as well as the mechanics of voting – including nearby mail ballot drop boxes, early voting sites, and polling place information.

We provide this precinct-specific information using the most powerful tool for increasing voter turnout: relational organizing, building on personal connections to help people vote. We start with family, friends, and neighbors, and expand from there to reach others in our community.

We’re a 100% volunteer organization, founded by organizers with years of grass-roots experience in Pinellas County. In 2024, our first year of operations, we built a solid foundation: we created a network of over 9,500 voters, with a turnout of over 91.4% – nearly ten percentage points higher than the countywide turnout rate of 81.6%. Our results are consistent with decades of research, which show that our relational organizing approach is the most effective way to increase turnout. People are more likely to vote if they share their voting plan with someone they know and trust.

For the November 2024 election we used our voter network as a launchpad to provide our electronic and paper voter guides to over 25,000 voters. And we made a difference in election results. Here’s one example of our November 2024 impact:

• Mike Harting, the like-minded candidate for St. Petersburg City Council District 3, was in a close race against a Republican-backed candidate. Mike won his seat by less than 1,000 votes.
• Voter Action Pinellas had a huge impact in that race. We distributed 7,500 voter guides identifying Mike as the choice for our voters. Over 3,000 of those guides were distributed at early voting sites  – to voters who knew they were voting for Kamala Harris but hadn’t done down-ballot research and were looking for information on the St. Petersburg race.

Our goal for 2025-2026 is to reach every like-minded voter in Pinellas County.

• We’ll start by ensuring that all our voters have updated voter registration and mail ballot requests.
• We’ll turn out the vote for municipal elections in March and November 2025 and in March 2026. These local elections are important in their own right and also are opportunities to expand and strengthen our voter network.
• For the 2026 midterms we’ll provide precinct-specific voter guides to all like-minded voters in Pinellas County. Here’s how we’ll do it:
  • Our voter education team will research ballot items – precinct by precinct – to identify which candidates and ballot questions align with our values.
  • We’ll share this information with our voter network of family and friends, and make sure they have what they need to cast their ballots early in the election cycle. Encouraging our voters to vote early is key, because we need to shift our attention as soon as possible to voters beyond our core social network.
  • As we expand to voters outside our core network, we’ll contact them by knocking on doors, calling, texting, emailing, and sending personal handwritten notes. In each case we’ll contact the voter in the most personal way possible, one on one.
  • We’ll mail precinct-specific voter guides to all voters we can’t reach in a more personal  way.
  • We’ll use social media to expand our reach.
  • We’ll be at early voting and Election Day polling places, making sure that our like-minded voters have information about nonpartisan down-ballot races.

In this way – making relational organizing a priority – we’ll empower voters across Pinellas County to vote for local, state, and federal candidates and policies that promote social justice, inclusion, and democracy.